How to raise your rates as a freelancer with confidence
Ready to earn more as a freelancer but unsure how to do it? Learning how to raise your rates as a freelancer means understanding when to increase, by how much and how to communicate the change to clients. This process can help you meet your income goals and create a sustainable business.
As a business coach for service providers, I’ve helped freelancers just like you take this important step with clarity and confidence. And while raising my own prices wasn't the only way I grew my content marketing agency to multi-six figures, it’s made a significant difference.
In this article, you’ll discover the best timing, practical strategies and communication techniques to raise your rates smoothly and professionally while maintaining strong client relationships.
When to raise your rates as a freelancer
The best time to raise your rates is when your skills, experience or workload have increased to a point where you feel it's time to earn more. While you don't want to wait too long and leave money on the table, you also don't want to rush and risk losing clients.
For many freelancers, this happens after a few months or after completing several projects. Some start by increasing prices with each new client until they feel comfortable, then gradually raise rates on a quarterly or annual basis.
Signs it’s time to raise your rates include:
You’ve gained new skills or certifications that add value
You have a busier workload and your time feels stretched
Your cost of living or business expenses have increased
Your service scope has expanded beyond original agreements
You’re getting positive feedback and new referrals from your clients
How much to increase freelance rates
Deciding how much to raise your rates depends on your market, goals and current pricing. Freelancers often increase prices between 5% and 15% for regular adjustments. Larger jumps of 20% or more can make sense if you’ve gained significant skills or expanded your services.
While it’s important to steadily increase your rates to reflect your growing value and experience, be careful not to set prices so high that they no longer align with your target clients or market.
How to prepare for raising your rates as a freelancer
Preparation is key when learning how to raise your rates as a freelancer with confidence.
Follow these steps to get ready:
Research your market: Look into industry standards and competitor pricing to understand how your rates compare. Freelance rate databases and job boards can help you get a sense of current going rates.
Clarify your goals: Consider what you want from increasing your rate, whether that’s earning more per project, working with fewer clients or positioning your services at a higher level. For example, increasing your rates might allow you to take on fewer projects while still meeting your income goals.
Use a freelance rate calculator: This can help you determine your desired income, expenses and billable hours to set a rate that aligns with your financial goals. It's a quick way to get a clearer picture of what you should charge.
Decide who the increase applies to: Choose whether the rate change will affect all clients or just new ones. If you’re unsure, raising rates with new clients first can be a low-pressure way to test your new pricing before applying it across the board.
Consider loyal clients: If you'd like to ease the transition, you can tell long-time clients you've raised your prices but are offering them a small discount as a thank-you for their continued support.
Plan your messaging: Draft clear communication that explains the change and gives clients enough notice. Framing the increase around the continued value you provide can help the transition feel positive and professional.
How to tell your clients you’re raising your rates
Clear and respectful communication is key when telling clients about a rate increase. Aim to give 30 to 60 days' notice so they have time to adjust budgets or ask questions.
Frame your message around the value you bring to the table. You might mention your growing experience, how your services have improved or if your offers are expanding. Let them know you’re committed to continuing to do great work and thank them for their trust and ongoing partnership.
Email template for raising rates
Here’s a simple email you can customize to inform clients of your new rates:
“Hi [Client Name],
I hope you're doing well! I’ve really appreciated the opportunity to help you with [service/project] and I’ve enjoyed our work together so far.
Starting [effective date], my rates will increase from $[old rate] to $[new rate]. This reflects the value of the work we're doing and allows me to continue [value you provide your client with].
If the new rate doesn’t fit your budget, let me know and we can adjust the scope as needed. I’m also happy to answer any questions you may have.
Best,
[Your Name]”
What to do if a client doesn’t agree to the new rates
Not all clients will be willing or able to accept your new rates immediately. Remember, their response isn’t a reflection of your value or worth but rather their budget or priorities.
If a client pushes back on your rate increase, you have a few options:
Negotiate the scope or deliverables to match their budget: For example, you might reduce the number of revisions or limit the number of deliverables to lower costs while still delivering value. This helps keep the project manageable for both you and the client without compromising quality.
Propose a payment plan: If your new prices don’t work for a client, suggest spreading payments over time. For instance, instead of a large upfront project fee, consider offering monthly installments or phased deliverables.
Honour the current rate for a limited time: Consider giving long-term clients a grace period before the increase takes effect. This can show your appreciation for the client and give them additional time to adjust their budgets accordingly.
Decide if amicably parting ways is best: If a client’s budget or needs don’t align with your rates, it’s okay to professionally and respectfully part ways. This frees up your time to focus on clients who can pay your updated rates.
How to nurture client trust after a rate increase
Raising your rates can actually strengthen relationships with clients when you handle it thoughtfully. Keep in touch regularly and check in to make sure they’re happy with your work.
Continue delivering great results that show why your rates are worth it. This is an opportunity to highlight your growth and professionalism, reminding clients they're investing in someone who's always improving.
Having satisfied, long-term clients is key to growing your freelancing business. When clients stick around and refer others, you spend less time marketing and more time doing the work you enjoy.
Additional tips for confidently raising rates as a freelancer
Boost your confidence and make raising your rates easier with these additional tips:
Shift your mindset: Focus on recognizing the value you offer clients and the benefits that come with increasing your rates. This can help you overcome limiting beliefs and feel more confident charging more.
Track your income and feedback: Monitoring your earnings and client feedback can help inform your pricing strategy. For example, keep a list of projects, fees and comments to review trends over time.
Improve your marketing: Effective marketing strategies can help you reach your ideal clients and clearly communicate your value. Share testimonials, case studies and success stories to demonstrate the results you deliver.
Position yourself as a specialist: Narrowing your focus to a specific niche or skill set can make it easier to charge premium rates. For example, instead of general graphic design, you might specialize in branding for eco-friendly businesses.
Get support raising your rates as a freelancer
I hope this article has helped you feel more prepared and excited about raising your rates as a freelancer. Remember, increasing your prices isn't just about earning more. It's about honouring the value of your services.
If you’d like personalized support as you navigate pricing, client communication or business growth, I’d love to help. As a business coach for service providers, I offer guidance in helping you increase your rates without second-guessing yourself. Check out my coaching services or book a free discovery call to learn more.
