a journalistic approach to content creation

your partner in excellence

You know there are no shortcuts to quality content marketing. That’s why your standards for outsourced content are high. Our mission is to rise to the challenge.

At Scribe National, we partner with B2B tech and leadership companies to create high-quality messaging, strategies and content that build credibility, trust and your sales pipeline. Our boutique content studio’s journalistic approach and research-driven process are central to getting you results.

We’ve had the pleasure of providing B2B content strategy and writing services to over 80 clients in 4 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest-growing companies like TouchBistro.

Will you be our next success story?

why work with us?

Writing isn’t just our day job — it’s a craft we’ve been honing for nearly 15 years. As a former news reporter, Scribe National founder Afton Brazzoni has built our company with a journalistic approach that means your content is original, expert-level and stands out in a sea of mediocrity.

If you're ready to work with a small-but-mighty content studio that understands you and your customers — and that will never feel like a faceless agency where you’re just a number — we’re your team. We take the utmost pride in our work and our clients’ success. Our values guide us every step of the way in our relationships and projects.

excellence

Your work is your company’s legacy. We understand this deeply, and will steward that legacy with vision, ingenuity, precision and a commitment to the highest quality in service.
dedication

You can trust that we’ll be disciplined, resourceful, accountable and consistent. We are dedicated to our clients, our craft and our mission. Respect is paramount to our business.
curiosity

Our collaborative approach sparks ideas and action, and we want to inspire you to be bold. We are constantly learning because we believe curiosity paves the way to innovation.
originality

There’s power in your story. Original subject matter expertise promotes fresh perspectives and builds credibility. Together, we’ll leverage your ideas to drive impact.

explore content services

Scribe National founder Afton Brazzoni walking on a rooftop in Calgary, Alberta with the Calgary Tower behind her

meet our team

Hi, I’m Afton Brazzoni. I started Scribe National to help B2B companies like yours drive demand and growth through the written word. Specifically, through authority content.

Here’s the gap for many companies: their visual branding and short-form content, although strong, fail to properly convey their complex ideas and the advantages of their offerings. The solution? Authority content. Original, long-form content crafted with your subject matter expertise at its heart. This is how you turn your ideas into impact.

I bring 14 years of experience in marketing, communications and journalism to my mission to deliver you excellent content that helps you achieve your goals. My work is rooted in developing messaging, strategies and content for ambitious B2B tech companies and leadership coaches across North America and Europe.

When I’m not working, I’m spending time with my husband, hiking with my two French bulldogs where we live in the foothills of the Canadian Rockies (yes, they can hike!), honing my oil painting skills or studying the Spanish language.

Jen Roney

Jen is a freelance writer, creative soul and perennial optimist with over 12 years of experience in marketing, communications and content writing. She lives in Calgary, Alberta, working with clients all over North America and Europe.
With experience in project and account management, Jen brings senior-level strategy and execution to every project. She is most delighted by good humans, great books and strong coffee.
Keagan Perlette

Keagan (she/her) is a freelance writer for brands that want to build meaningful relationships with their clients and customers. She writes about technology, small business, marketing, and innovative ideas that have an impact on the world.
Keagan’s work with words extends to prose and poetry, which you can find her writing during her days off. She's currently based in Québec City, where her job is overseen by two micro-managing cats.
Samantha Blackwood

Samantha is a writer at heart who believes in the power of storytelling. Passionate about helping brands connect with their target audiences, she has over seven years of experience writing content for websites, landing pages, blogs and more.
Now based in Toronto, Ontario, Samantha spends her spare time reading voraciously, blogging about books, writing poetry, taking photographs and adding to her collection of unique versions of Shakespeare’s Hamlet.
Rosalind Toews

Rosalind is a marketing and brand strategist on a mission to help purpose-led leaders find their voice. Blending strategic insight with artistic intuition, her passion lies in writing compelling stories on behalf of businesses making an impact.
Based in Calgary, Alberta, Rosalind spends her weekends soaking in the great outdoors — from hiking, to snowboarding, biking and beyond. Always lost in a good book, she’s hooked on a love for all things literary.
Suzy & Trevor Rounce, Switchback Creative

Switchback is a small digital agency with big curiosity and determination to lead through good times and tough ones. They’ll ensure you are doing the right things and spending your money effectively to stir emotion.
Suzy and Trevor have worked with more than 250 and have grown companies from startups to multimillion-dollar success stories. They have 20+ years of branding, operations and web development experience.
Sal Sawler

Sal is a content writer, children’s author and publicist living in Kjipuktuk/Halifax, NS. They specialize in writing about technology, small business and the publishing industry, but they also love writing for a range of audiences and researching new topics and industries.
Sal is passionate about collaboration and community-building, in their work and their personal life. As a writer and publicist, they enjoy helping clients make genuine connections with the people they’re trying to reach.

hear from our clients

"The team listened to our needs and crafted a messaging playbook and content strategy we can use to build awareness and generate demand. I've been able to repurpose the messaging, saving plenty of time and stress!"

Marty Hilchey, Managing Director, Panomax Canada
"I haven't worked with anyone who has been able to articulate my thoughts in a way that truly reflects my voice and captures my concepts. Working with you has been easy and joyful."

Rayne Martin, CEO & Founder, It’s The Impact
"We hired Scribe National to help us build thought leadership and support our programs. The content is expertly researched and written, and has helped us build awareness and generate leads. We are repeat customers!"

Denise Cárdenas López, Founder, The Future of Engineering
"Scribe National helped me create three case studies, leaving me time to focus on my business. They still prove to be excellent marketing materials and social proof of the impact my work has on other people."

Teresa Vozza, Executive Coach & Consultant