build the marketing knowledge, confidence & consistency to catapult your sales

join the brand for demand program

A female business owner working on her laptop

create a marketing foundation you can trust

Ready to stop second-guessing yourself? It’s time to learn how to attract your best aligned clients with strategic brand messaging and content, so you can build a business that nourishes your life.

Develop your marketing knowledge, confidence and consistency in this group program for service providers. The next program runs in 2024.

not seeing the results you want from your marketing?

As a service provider, you invest so much of your time, energy and money into the work you do. You want to see your offerings reach the people who need them most.

You’re bringing in decent revenue, but your business isn’t where you want it to be — yet. You struggle with attracting your ideal client. And all of that free content you’re producing? It’s not converting into sales.

You’ve been relying on referrals to grow your business, but you know you need a marketing strategy to take you to the next level and create a company that operates in harmony with your life.

feeling overwhelmed by trendy tactics?

Your business is your zone of genius — and that doesn’t always include marketing. You know you need to get your brand in front of potential clients, but you don’t feel confident putting yourself out there online. You’re unsure of how to do it and where to focus your efforts.

You’ve got ideas (you’re an entrepreneur, after all!) and you can talk about your work all day long, but blank page syndrome hits you like a ton of bricks when you sit down to write marketing content. Even when you do create content, you question your message and end up wasting time.

You’re an expert in your field, but you’re lacking the certainty that a strategic marketing foundation provides. The reality is, without this critical direction, you’re probably slowing down your growth or making it more difficult than necessary.

So, how do you define your brand voice, magnetize clients with the right messages and content, and increase your revenue (while keeping your sanity)?

brand your business for demand

Only 3% of a given market is ready to buy right now. Instead of chasing sales, cultivate awareness and trust among the other 97% of your potential customers — so that when they become active buyers, they’ll head straight to you.

Crafting brand messaging and marketing content that creates demand doesn’t have to be a struggle. You just need a knowledgeable guide to help you get it done (and done right the first time).

Imagine if you had a compelling brand story to share across all of your marketing channels…without rewriting it from scratch every single time. Or, if you knew exactly what to say about your business, how those messages should sound and what kind of content to create for your ideal clients…with ideas to keep you going for months.

In this program, we’ll build the marketing foundation you need to attract qualified leads and sales in a sustainable way. Brand for Demand blends strategy and storytelling to help your company grow and nourish its most important asset: you.

what happens when you create demand?

Basic

You market your services with confidence. You have a clear sense of the messages and stories you need to share, and you create higher quality content. You abandon the quest for perfection and find out firsthand how action drives impact. 

Basic

You command attention. You build a bigger online presence, establish your expertise and become a trusted service provider known for being damn good at what you do (incredible, even). You make big moves for yourself and for your clients. And the best part of all?

Basic

You collapse time. Wait, what?! I mean that you use content in multiple ways to reduce your workload while ramping up your results. You track performance to see where effort is needed — and where it isn’t.

Basic

You love what you’re building. You learn that your business can succeed without you working at all hours and missing out on family time. You can work toward financial freedom without the soul-sucking grind of scattershot marketing and content creation.

  • Headshot of Trish Tutton

    "I sent an email using copy Afton helped me with, and 30 minutes later got a request to learn more about my workplace training DIRECTLY related to that email."

    Trish Tutton, Speaker & Mindfulness Teacher

  • Headshot of Lorraine Widmer-Carson

    "Tons of learning, tons of content, tremendous opportunity to build skills. Thank you so much."

    Lorraine Widmer-Carson, Founder, Grassroots Gratitude

  • Headshot of Kelly Wood

    "Afton is a hands-down expert in her field. She has created an amazing space and crafted a beautiful course, full of actionable plans and tips to elevate your brand."

    Kelly Wood, Founder, Kelly Wood Life Design + Facilitation

  • Headshot of Steph Sedgwick

    "This was just the right program at just the right time for me. I now have a much more cohesive sense of my brand messaging and stories."

    Steph Sedgwick, Founder, Bright Webs Design

You have a big mission for your business — whether it’s to impact the world or impact your world (lifestyle businesses are welcome here, not judged). When you learn how to create demand for your offerings, the sales you make and the people you serve help you realize that mission.

transform your business with marketing that works

Brand for Demand is a done-with-you branding and marketing program. It was designed for service providers by a service provider who’s been in your shoes, and who has grown her company to multiple six figures by leveraging strategic messaging and content.

The program is intended for business owners who are clear on the offerings they sell and the market they serve. If you’re ready to create an in-demand brand to build a business that nourishes your life, this is for you.

Here’s what you’ll get in the program:

The foundation you need to catapult your sales: irresistible brand messaging and a rock-solid strategy for your marketing content, complete with a manageable plan to drive results — a plan designed so you can stay consistent.

The Roadmap: 90-Day Sprint to Results

  • Step 1: Create non-stop demand for your services with magnetic brand messaging

  • Step 2: Multiply the revenue you generate from your marketing channels with a targeted content strategy

  • Step 3: Map out your six-month lead generation plan with a powerful, sustainable content calendar

The Experience

  • Structured curriculum to guide you every step of the way as you craft your messaging and content plan

  • Personalized review and feedback on your work to get strategic and helpful marketing advice

  • Coaching calls to solve problems, bounce ideas and get support while being nudged out of your comfort zone

The next program runs in 2024.

curriculum snapshot

  • Discover the Power of Strategic Storytelling for Business Growth

    Understand the critical role brand messaging plays in driving revenue for a company. Start thinking about your mission, vision and values, and how you express them through your messaging.

  • Get Crystal Clear on How to Speak Your Ideal Customer’s Language

    Uncover your clients’ struggles and aspirations, as well as what they love about working with you and the results you’ve helped them achieve. This will help you craft brand messaging and a content strategy that will resonate with your best aligned clients.

  • Define Your Distinct Brand Personality and Voice to Command Your Audience’s Attention

    Explore why you need a distinct brand personality. Find out how to apply the personality, voice and tone (PVT) framework to your marketing content so you can build recognition and relationships, and in turn, drive sales.

  • Craft a Powerful Brand Story to Position Your Company as a Market Leader

    Learn why you need a brand story and the anatomy of a compelling brand story. We’ll also dive into how to write and share your brand story to create meaningful connections.

  • Develop Magnetic Brand Messaging to Drive Demand for Your Services

    Find out exactly what elements make brand messaging magnetic – and therefore, effective. And, we’ll walk through how to write your own messaging for buyers at various stages along the path to purchase, so you can begin generating greater demand and revenue.

  • Analyze the Content in Your Market to Leverage Strengths and Weaknesses

    Conduct an analysis of your competitors' content as well as your own so you can craft a content strategy that will catapult your sales.

  • Determine Strategic Business Goals for Your Marketing Content

    Strategy can be simple, and that’s exactly how we approach it in this program. Explore how to define your objectives, how to decide which content tactics to use and how to measure success.

  • Map Out Your Six-Month Lead Generation Plan with a Powerful Content Calendar

    Learn why you need a lead generation plan, what it includes and how to create your own plan to drive leads for your business.

  • Headshot of Naomi Dukart

    "Afton is supportive and pushes you out of your comfort zone. She brings great suggestions and tools to assist you with building a well developed marketing plan that is easy to manage."

    Naomi Dukart, CPA, Founder, Naomi Dukart Professional Corporation

  • Headshot of Felicia Yap

    "I've gained the knowledge, the skills and the confidence to effectively market my business in front of the right audience. If you are on the fence about taking the Brand for Demand program, take the leap."

    Felicia Yap, Founder, Reel Awesome Productions

  • Headshot of Corina Walsh

    "I can confidently say that after Brand for Demand, I finally understand content marketing and its role in growing my business. The ROI of working with Afton is massive — I know my new plan will help me attract new clients and grow.

    Corina Walsh, CEO, Shift People Development

  • "I've created a funnel with really good copy, rejuvenated my commitment to posting on social media regularly and I'm staying on brand! I'm excited about the future."

    Jennifer Takagi, CEO, Takagi Consulting

Scribe National founder Afton Brazzoni standing outside on a rooftop in Calgary

meet your marketing partner

I’m Afton Brazzoni, founder of Scribe National, where my team and I have the pleasure of helping billion-dollar companies and solopreneurs alike with their marketing.

After 10 years working in marketing and communications roles, I launched Scribe National in 2019. Since then, we’ve helped over 80 clients worldwide unleash their brilliance through the written word.

The common thread between successful businesses at every level? An undeniable brand and a solid strategy.

I understand what it takes to grow a company from zero to six figures in its first year — during a pandemic — and to double our revenue the following year. I did it using the same marketing foundation we’ll create together in the Brand for Demand program.

I want to be fully transparent. I worked my butt off in my first year as a business owner. When I invested in coaching, I became more strategic and grew my company from six to multiple six figures working 27 hours per week. I love helping my clients get results with their marketing, and I want you to experience the transformation you desire in your business, too.

That’s why I created Brand for Demand. My mission is to help 100 founders like you gain the marketing knowledge, confidence and consistency to catapult your sales and build a business that nourishes your life.

still wondering if this program is right for you?

Brand for Demand is a fit for you if:

  • You’re ready to invest in strategic marketing guidance to increase your revenue in a sustainable way

  • You’re able to dedicate a few hours per week to grow your business and pursue your mission

  • You’re willing to trust in yourself to get results, and you’re not looking for a “marketing easy button”

  • You want your brand to be distinct (magnetic, even) and your expertise to be clear

  • You value building relationships rather than simply making transactions

  • You’re clear on the offerings you sell and the market you serve

By joining Brand for Demand, you’ll be part of a community where the values of excellence, dedication, curiosity and authenticity are honoured. That means this program isn’t for everyone. But…

When you put a stake in the ground and decide it’s time to move past everything that’s been holding you back with your marketing, growth is nothing short of inevitable — for both yourself and your business. If you know it’s time to make this happen, you are 100% in the right place, and I would be honoured to be your guide.

Claim your confidence. Claim your market position. Claim that cash. And build a company that enables you to deliver on your mission in a way that brings you joy. Creating demand for your services unlocks it all.

Woman working at her desk

If you know this is what you need to reach the next level in your business, here’s how the enrolment process works.

1. Fill out the short program application.

2. We’ll review your application form and if Brand for Demand is a fit for you, We’ll schedule a call to learn more about your business and answer any questions you have so you can decide whether to enrol.

3. Pay your registration fee and join the program.

create an in-demand brand

Have questions? Fill out this form and we’ll schedule a free 30-minute consultation call to discuss how Brand for Demand can help you reach your business goals.