DCPayments drives 25K blog visits and 182 leads through strategic content
Digital Commerce Payments (DCPayments) has been an innovator in the financial services industry for three decades.
With roots dating back to 1997 when its predecessor company Direct Cash Payments Inc. was founded, DCPayments was the first company in Canada to offer a non-bank ATM. The organization is part of the Digital Commerce Group, which includes Digital Commerce Bank — a Schedule I licensed Canadian bank.
“Our business today focuses on online payments via API technology, although our founders have always facilitated transactions in the way that consumers have made payments — whether via cash, card, or online payments,” says Pamela Draper, President of DCPayments.
Pamela has been with the company since 2018, helping to grow it from the ground up. Today, she oversees revenue generation including sales, marketing and client relations.
Since 2017, DCGroup has been building out payment infrastructure on top of the banking license held by Digital Commerce Bank to provide more options for businesses to move money electronically.
“DCPayments is unique in the Canadian space as the only one-stop shop providing technology and access to all major Canadian payments rails as well as card issuing and processing,” Pamela says.
In this story, you’ll learn how DCPayments worked with our B2B content writing agency to create articles, newsletters and social posts that explain the company’s expertise, position it as a trusted voice in the fintech landscape and support sales efforts.
“When you’re seen as a trusted source through content, it helps the sales process immensely, because prospects are looking at you as an expert in the industry.”
— Pamela Draper, President, Digital Commerce Payments
key highlights
182 leads influenced by content in 18 months
25,467 organic visits to the blog in 18 months
777 new LinkedIn company page followers gained in one year
305% increase in interactions on LinkedIn posts in 18 months over the previous period
showcasing a technical product in a fast-moving industry
Communicating the value of a fintech product to a B2B audience presents unique challenges. DCPayments’ technology powers critical financial transactions, but its value isn’t something customers can see.
“Our product moves money behind the scenes. You don’t see the code that’s making it happen,” says Pamela. “That’s why we’ve always believed content was an important part of our business in telling the story.”
At the same time, the fintech industry evolves quickly. The DCPayments team needed content that was:
Technically accurate and current
Relevant to industry trends
Engaging enough to attract prospects and clients
Optimized for search and distribution across social media and newsletters
The company was also in transition, as its previous writer had recently gone on maternity leave, creating an immediate need for a new content partner.
combining fintech knowledge with strategic content writing
Pamela first connected with Scribe National founder Afton Brazzoni at a business event in Calgary. After an informal conversation followed by a discovery call, the DCPayments marketing team reviewed the B2B content agency’s writing samples and evaluated whether the style and quality aligned with their needs.
“The level of writing and the ability to speak to specific topics is much more advanced under Scribe,” Pamela says. “I didn’t even realize I wasn’t as happy with our previous content as I could have been until I saw the difference.”
Afton’s involvement in client work as the agency’s founder also played a role in DCPayments’ decision to choose Scribe National as its content writing partner.
“When you hire an agency, the owners aren’t always involved. I think it really speaks to the level of commitment when there’s that ownership and focus on the product,” says Pamela.
Supporting a Canadian, Calgary-based business was also important.
When it came to measuring the success of the content, DCPayments planned to evaluate three core indicators: search visibility, traffic performance and audience engagement across distribution channels. With that in mind, the two companies got to work.
“There are often only a select few people who actually can take work off of your plate, as opposed to adding it. Scribe does that for me, which is great.”
— Pamela Draper, President, Digital Commerce Payments
fintech content that builds trust externally and clarity internally
DCPayments engages Scribe National for monthly blog post, newsletter and social media content writing. Consistently publishing high-quality, original content enables the company to stay top of mind within the fintech ecosystem.
“We want people to think of Digital Commerce Group as a leader in the space and at least talk to us when they’re evaluating solutions,” Pamela says.
Not only does the content Scribe National writes position DCPayments as a trusted resource externally, it also drives internal education and alignment.
“We have people on our team who move money but don’t necessarily know what the company does at a strategic level,” says Pamela.
So, DCPayments’ marketing team shares articles internally to help employees understand industry trends, company priorities and the broader business context — making it easier for them to explain their work to others.
meaningful time savings
The process of content creation is just as important as the quality of the finished pieces. Each month, Pamela provides as much or as little direction to Scribe National as her schedule allows. Even when the content brief is short, the agency develops it into a clear, relevant and compelling piece.
“Scribe takes very minimal feedback and creates something really good out of it that I’m happy to put on social and on our blog,” Pamela says.
For a senior leader responsible for revenue, that level of support makes a real difference. Without an external partner, Pamela would need to dedicate internal resources to writing and managing content. By partnering with Scribe National, she’s able to focus her and her team’s time on high-value strategic priorities.
measurable growth in visibility, engagement and lead generation
DCPayments tracks content performance through search rankings, website traffic sources and newsletter engagement, using these insights to refine topics over time. During the first 18 months of working with Scribe National, the company saw clear improvements in both reach and business impact.
Organic blog content became a consistent driver of discovery and interest, generating 25,467 visits from search and influencing 182 leads during that period. This steady flow of qualified traffic continues to help position DCPayments as a credible resource for prospects researching payments and fintech solutions.
The content marketing efforts have also strengthened the company’s presence on LinkedIn. In one year, DCPayments gained 777 new followers on its company page, expanding its audience within the fintech and technology community. More importantly, engagement has deepened — interactions on LinkedIn posts increased by 305% compared to the previous period.
Together, these results reflect a stronger digital footprint, increased industry visibility and a growing pipeline of prospects interacting with DCPayments’ brand through engaging and educational content.
scaling innovation while expanding globally
Since launching in 2017 with a small team, DCGroup has grown to more than 100 employees and now supports every major payment rail in Canada.
Looking ahead, the company is focused on two major growth priorities. First, it’s developing value-added software for industries that process high volumes of payments, such as property management and expense management. It’s also looking at a potential expansion into new international markets while maintaining Calgary as its headquarters.
As the DCPayments continues to grow, content will play a key role in educating the market, building trust and supporting its position as a fintech leader.
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