SeisWare launches content library, boosts website traffic by 80% with Scribe National
Made by geoscientists for geoscientists, SeisWare has been supporting companies and consultants with its integrated geoscience software for more than 25 years. SeisWare is a different kind of technology company. Its vision is to create reliable, user-driven software with outstanding customer care.
“We work mostly with energy companies or companies that have to map the subsurface and create images of what’s underground to make decisions about oil and gas extraction, geothermal well placement, and so on,” says Paige Mamer, Marketing Specialist at SeisWare.
Since its first software release in 1998, the Calgary, Alberta-based company has grown from a basement startup into a multidisciplinary team of nearly 50 professionals serving clients across the energy sector.
As SeisWare’s only in-house marketer, Paige oversees everything from digital campaigns to content development and website projects. She’s a former geophysicist and plays a central role in connecting the technical expertise of SeisWare’s team with the broader market, helping to position the company as a trusted resource in the geoscience space.
In this story, you’ll learn how SeisWare worked with our B2B content writing agency to create compelling long-form case studies, white papers and blogs, helping the company launch a robust library of high-quality, original content that drives results.
“Scribe National’s process was friendly, efficient and collaborative. They produced white papers, case studies and blog posts that we used to showcase our expertise on our new website. With my workload, I couldn't have produced this volume of content without Scribe.”
— Paige Mamer, Marketing Specialist, SeisWare
key highlights
80% increase in organic website traffic over 1 year, thanks in part to blog posts written by Scribe National
93% more form fills and brochure downloads since the launch of the content library on the new website (developed by Tiller Digital)
Dozens of new email marketing subscribers from white paper lead magnets written by Scribe
Blog posts and case studies written by Scribe strengthen existing customer relationships as well as the sales process
meeting the demand for technical content with limited capacity
As SeisWare expanded its product offerings into field development and data analytics and prepared to launch a new website, Paige recognized a need for consistent, high-quality content.
“We wanted to build trust with our audience and really be a thought leader,” she says.
However, Paige faced a familiar and pressing issue: too much to do, and not enough time to do it well. While content was a strategic priority, SeisWare lacked the capacity to produce it consistently.
The highly technical nature of SeisWare’s products exacerbated this challenge. The company needed content that not only conveyed complex geoscience concepts accurately, but that also resonated with a broader audience of industry decision-makers.
Internally, there was little content to draw from to support SeisWare’s goals of building trust, demonstrating thought leadership and attracting new clients online.
“Since we were also kicking off a website project, it was a great time to start building that content so that when it launched, we would have a whole resources section people could explore,” Paige says.
seeking a collaborative, journalistic approach
SeisWare began looking for a content agency that could seamlessly integrate with its internal team, understand industry nuances and scale content output in a strategic, sustainable way.
“One of our biggest concerns was that we’re a very technical company,” Paige says. “We needed someone who could write and represent our technical products appropriately. It's very time-consuming and you want to do it well.”
Paige soon discovered Scribe National at SocialWest, a Calgary-based marketing conference. The B2B content marketing agency’s message stood out immediately.
“What [Scribe founder] Afton shared on stage really resonated with what I was looking for at the time,” Paige says.
After an initial conversation with Afton, Paige brought more internal stakeholders into the vendor selection process. It quickly became clear that Scribe National’s journalistic, interview-based approach would be a great fit.
“One of the things that I liked was the journalistic approach,” Paige says. “It adds a certain comfort level when you know that the writers are going to be able to work with scientists who don't do these types of case studies on a day-to-day basis.”
“Our sales team really enjoys having high-quality content to send to clients or build into their sales process.”
— Paige Mamer, Marketing Specialist, SeisWare
building content with a proactive, thoughtful process
SeisWare began working with Scribe National to help the company build a library of white papers, case studies and blog content that would support both brand awareness and sales enablement — all without adding pressure to Paige’s workload.
From day one, Scribe National’s onboarding process reflected the kind of partnership Paige was hoping for — one rooted in context, collaboration and shared goals.
“Scribe took the time to get to know SeisWare and understand what we were aiming for before pen even hit paper,” she says.
The teams worked together to align on content strategy, topics and tone. That proactive approach paid off. Each month, SeisWare completed a short content brief supplied by Scribe National, then Scribe handled everything from interviews with internal or external subject matter experts to the delivery of polished content drafts.
“The process was straightforward and there was always really good communication from start to finish,” Paige says. “I also appreciated having the opportunity to review and give feedback throughout.”
boosting visibility and supporting sales with high-impact content
SeisWare now has a robust content library of case studies, white papers and blog posts to educate and engage its target audience. With this in place, Paige was able to work with another marketing agency to launch a new website with a fully built-out knowledge centre — right from day one.
SeisWare’s sales team quickly adopted the new content as well. Case studies and white papers became go-to assets for client conversations, emails and events.
“It’s been a great support piece,” Paige says. “And it’s something people love to pick up at conferences.”
The content also resonates with external audiences. Blog articles optimized for search have helped SeisWare boost organic website traffic by 80% over a 12-month period.
Case studies build confidence in SeisWare’s newer products by highlighting real-world use cases and client success stories. White papers provide value as downloadable resources for LinkedIn and ad campaigns, further positioning SeisWare as a credible voice in the industry.
While concrete metrics are still in progress, SeisWare has already seen a noticeable increase in inbound leads from its new website — a promising sign that the strategy is working.
expanding product offerings while staying rooted in service
With a solid content foundation in place, SeisWare is focused on continued growth. The team is investing in its field development software and expanding its capabilities in data analytics. The goal is to make complex data more accessible and actionable, even for non-specialists.
“We want to make it easier for people to work with the data they already have without needing to be experts or use a dozen different tools,” Paige says.
That customer-first approach extends beyond product features. SeisWare is continuing to prioritize its strong service model, led by real humans with geoscience expertise.
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