
grow without the grind: scaling strategies for service providers
June 12, 2025 | Free Virtual Roundtable
scale your business profitably, without burnout
Join Scribe National founder Afton Brazzoni and 3 other experienced service business owners in the marketing industry. We’ll be gathering on June 12th from 10-11:30 am Mountain Time for a free virtual roundtable event!
Madeleine Cruickshank, Website Strategist and Designer, True Summit Digital
Michael MacMillan, Principal and Founder, MacMillan Search
Suzy Rounce, Creative Director, Switchback Creative
You’ll learn:
How to scale your service business while avoiding burnout and maintaining high standards
Smart ways to grow your revenue — without piling on more hours
What systems, workflows, and support you actually need to grow sustainably and profitably
There will be a replay sent to any registrants who can’t make it, but we encourage you to attend live to ask questions in real time.
Registration is now closed. Join our email list to be notified of future events!
meet the speakers
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Madeleine Cruickshank
Madeleine Cruickshank is a website strategist and designer. With a collaborative, strategy-first approach to web design and email marketing, Madeleine and her team at True Summit Digital build seamless, scale-ready web experiences for growing businesses of all kinds. With expert knowledge of tools like Shopify, Squarespace, and Klaviyo, Madeleine helps ambitious eCommerce brands and business professionals ditch the DIY struggle and turn their website into their most valuable marketing tool.
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Michael MacMillan
Michael MacMillan is the principal and founder of MacMillan Search, a strategic SEO agency for SaaS and tech-enabled service companies. He helps growth-focused marketing teams turn SEO from a tactical chore into a reliable revenue driver. With 15+ years of experience, Michael is known for making complex SEO clear, actionable, and aligned with business impact.
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Suzy Rounce
Suzy Rounce is a visual communicator and the co-founder of Switchback Creative, a boutique digital design agency she proudly runs alongside her husband, Trevor, a full-stack web developer. With over 22 years of experience in the design industry, Suzy is passionate about storytelling as the essential foundation for any company’s marketing. She believes that compelling stories are the key to creating meaningful connections and engaging customer experiences.