b2b content marketing blog
Journalist content writer: why it matters in B2B
A journalist content writer brings research, storytelling and interview skills that make B2B content unique and successful. Learn more from a content marketer.
Product content marketing for B2B: strategy & examples
Learn how product content marketing can increase awareness, leads and sales for your B2B brand. A B2B content agency shares practical tips and examples.
B2B content writing: types of content, examples & tips
[Updated] B2B content writing builds trust for more traffic and leads. Learn what it is, types of content to create, real examples and tips to write better.
Key steps to incorporate in your content creation workflow
[Updated] An effective content creation process balances strategy, structure, and flexibility. Learn the key steps, plus one crucial step every workflow needs.
10 best B2B copywriting examples to inspire you
[Updated] Discover some of the best B2B copywriting examples from tech brands including Jotform, Shopify and Adobe, which demonstrate effective copy strategies.
12 blog writing tips for high-quality content
[Updated] Despite the changing SEO landscape, the question isn’t whether your B2B company should be blogging — it’s how to do it well. Find out here with 12 key tips.
How to copy edit: 10 essential copy editing tips
[Updated] Poorly edited content detracts from your message and goals. Get 10 copy editing tips to improve your content, whether you're using AI or working with a writer.
Make your case for these 8 benefits of content marketing
Need to make a case to senior leadership at your B2B company for the benefits of content marketing? Get ideas, examples and objection handling tips.
Is SEO dead? No, but here’s how we’re adapting
SEO isn’t dead, but it’s time to double down on high-quality, original content and brand equity. Here’s how we’re working with clients to do exactly that.
White paper examples to help you build credibility and drive leads
Want to lead the way in your industry? Establish credibility and drive sales by leveraging skillfully written B2B white paper examples that demonstrate thought leadership.
Content audit: 7 steps to boost visibility and traffic
Website traffic lagging? It may be time for a content audit. Discover the benefits and steps of a content audit in this guide.
Meet the author
Afton Brazzoni
Afton Brazzoni is the founder of Scribe National, a content agency that partners with fintech and B2B companies to help them build trust and drive sales. Afton's firm has had the pleasure of working with more than 100 clients in the past 7 years — the majority being repeat customers — including tech unicorns like Mercury, Pipe, and Wealthsimple, and others among Canada’s 50 fastest growing companies like TouchBistro. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built Scribe National with a journalistic approach that delivers original, expert-level, content for meaningful results.
We'll make a great match if you:
→ Appreciate original, expert-level content fuelled by thoughtful, in-depth research and subject matter expert interviews
→ Are ready to step off the content creation treadmill and reclaim your time to focus on strategy and distribution
→ Want to work with a small team in which the founder is hands-on and the service is white glove (we're the opposite of a content mill)
When Afton isn't working, she's spending time with her husband, hiking with her two French bulldogs where they live in the foothills of the Canadian Rockies (yes, they can hike!), honing her oil painting skills or studying Spanish.
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