b2b content marketing blog
5 B2B writing tips to drive organic traffic to your blog
[Updated] Buyers use search engines to find everything from service providers to software vendors. Increase your website traffic with B2B writing that uses blog SEO tips.
4 ways to leverage dark social and private online communities
Private shares are hard to track. Learn how you can leverage dark social and private online communities to improve your B2B content marketing strategy.
7 B2B copywriting examples to inspire you
Copywriting lands sales. Words position your B2B tech company to your audience and articulate the value of your offerings. That’s why it’s crucial to review B2B copywriting examples for inspiration.
B2B demand generation in 2022: the role of content marketing
Explore how content marketing plays a role in B2B demand generation for tech companies. Plus, read 5 marketers’ perspectives on content trends in 2022.
4 core skills of a marketing copywriter
Finding a B2B marketing copywriter doesn’t have to be as hard as finding the perfect office party outfit post-lockdown. Here are 4 key qualities to look for in your next writer.
What is content marketing used for? [4 examples]
[Updated] Content marketing is an excellent strategy for getting more of the right people on your website to sign up to your email list, and getting them to buy from you — without spending a ton on advertising.
What kind of marketing communications partner do you need?
Marketing is a broad field, so it’s important to know which specialty to seek out in a marketing communications partner. This will enable you to build finely tuned strategies for marketing and reach your business goals faster.
4 tech blogs B2B marketers need to follow
[Updated] B2B marketing is a rapidly evolving field. If you want to keep up, you need to dedicate time to feeding your brain with new information regularly. Check out these four tech blogs to get started.
How to copy edit: 10 essential copy editing tips
[Updated] There’s a gap in the marketing industry: attention to detail in writing. Poor formatting, inconsistencies and errors all detract from your marketing goals. Learn how to copy edit to solve these problems.
Content editing: why you need a style guide
By creating and using a style guide, you and your team will have a blueprint for content editing, so no matter how busy you get, your B2B marketing content will stay sharp.
How to brand your business using content
Creating content is an excellent way to build brand awareness. Explore how to brand your business using content in five ways that will make your B2B company recognizable and relatable.
8 blogging tips for B2B companies
Quality blog content encourages 34% of buyers to make an unplanned purchase. Stay up to date on blogging tips and your website can become the next must-read corner of the internet. Move over, Business Insider!
Content marketing statistics: why you should know them
Keeping up with industry trends is integral to your company’s evolution and success. Explore several recent content marketing statistics and how they can influence your B2B marketing strategy.
5 benefits of content marketing
Traditional one-way marketing tactics like advertising aren’t enough anymore. Your B2B marketing content has to be high quality, educational and engaging to build two-way relationships that drive sales.
Successful blogs: 4 examples from B2B companies
Businesses with blogs experience 126% higher lead growth than those without. Your buyers are looking for a connection before they commit to a purchase, and blogging is an effective way to show you understand their needs.
3 reasons you need to copy edit your B2B content
Every word of your content should get your B2B company closer to achieving its goals. Copy edit to tell your story in a way that is both crystal clear and compels your prospects to support your business.
5 ways to improve your web writing
When it comes to your B2B website, substance outweighs style. Wield your website as a crucial tool in the ring against your competition by perfecting your web writing.
6 effective marketing strategies for B2B companies
To create a better customer experience and give yourself a greater chance of landing sales, you need to take a multifaceted approach to marketing. Explore effective marketing strategies for B2B companies.
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